Budiono Darmawan

an eCommerce Wizard

Optimize Magento Store With Marketing Automation

Optimize your Magento Store with marketing Automation

One of the strength of online busines is efficient cost and time, therefore automation is the key!
I always love the concept of marketing automation. It means that I can give a specific target a specific email.
In my opinion, marketing automation is “technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.”

How?
Using a classic newsletter to blast tons of your content to all of your subscriber is really a last year strategy. It only increase your unsubscribe rate.
We have to understand the reason why they unsubscribe?
Most of the answer I got are: the email is not personal, I dont need that promo, you send me too many email, etc.

So now the question is, can we send a personal email which content is match with the need of our customer? And how to integrate it with Magento?
The first thing I did is doing a search in magento connect. Start with category email marketing, Refine result by most popular, and switch it to paid only extension (There ain’t no such thing as a free lunch). The result is https://www.magentocommerce.com/magento-connect/marketing/email-marketing.html?id=12856&s=1&pl=0&eb=0&hp=0&q=&t=2&p=1
Seems that Follow up email doing this job really well! So I decide to purchase this extension.

This extension is quite easy to implement and has so many rules. From ‘cross-sell based on the previous sales’, to ‘congratulate customer and give them voucher on birthday or other celebration’ , your imagination is the limit!

I play around with some of the trigger, and the event. And it just worked. Email send very smooth, even you can put a utm link inside the email.
The one that I really like, you can send a customer session, so with just a click, a customer can automatically logged in to their account without typing their email and password.

Another thing I love from Mirasvit, is their support. Since I run a rental online store, I need user to upload their required document to their account before proceed the rent. And my life will be easier if this extension can helps me to remind me if a customer upload their data! This is not their standard feature. So I asked their support Alexey Varlamov about the possibility to create a trigger relating to this needs. Before 24 hours, He sent me an update include a file that they created a new function based on my needs! Now I have trigger Customer Account Update in my store! This is above my expectation!

So, what is the lack of this plugin?
None. Well at least at this moment, I couldn’t give them any idea yet on how to improve this extension. Its already perfect out of the box!

I hope this article can help you to optimize your store and to increase your conversion rate.
If you need more information relating to this extension, you can visit https://mirasvit.com/magento-extensions/follow-up-trigger-email-suite.html

Mirasvit Advanced SEO Suite

This is my 2nd purchase from Mirasvit. Advanced SEO Suite!

Like usual, I always compare a plugins before purchase.  I don’t believe all marketing description written in the website. But I do believe what people said about a product. So I did a thorough search about all Magento SEO Plugin, and found out that many people talked about this plugins. So I bought this, and put this as a highly recommend plugins.

First, the module itself. It is a very complete SEO module for magento. They offer seo template! It helps me to manage all the metas without editing each product individually. So I just create a seo template for each category, and then, I can create new product without needs to write all the metas, even description and short description. It saves my time a lot. But as a highlight, make sure you understand the basic principle of SEO, otherwise, you will need an extra effort to google all the terminology used. The other things very helpfull is the url rewrite. With this module, I dont have to rewrite all the url individually. I just set using a variable. The same thing happened in product image. Even I can automatically rename all the product image using a variable!

Second, the customer service. They seems maintained a highly standard for customer service. Send an email and it will be responded within 24 hours! Not only that, but their support is fantastic. One of the suppor team, Alexey is very helpful.  He helped me to fix some issue relating to the pop up seo description.

So what is lack of this plugins?

I suggest them to create a basic description, example and a use case of each function in their manual. It will help an SEO amateur to maximize the use of the plugins.

I recommend this SEO plugins to all magento store owner who want to optimize their website existence in google search result!

Click here of visit https://mirasvit.com/magento-extensions/advanced-seo-suite.html if you need more information about this SEO Plugins!