Budiono Darmawan

an eCommerce Wizard

Optimize Magento Store With Marketing Automation

Optimize your Magento Store with marketing Automation

One of the strength of online busines is efficient cost and time, therefore automation is the key!
I always love the concept of marketing automation. It means that I can give a specific target a specific email.
In my opinion, marketing automation is “technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.”

How?
Using a classic newsletter to blast tons of your content to all of your subscriber is really a last year strategy. It only increase your unsubscribe rate.
We have to understand the reason why they unsubscribe?
Most of the answer I got are: the email is not personal, I dont need that promo, you send me too many email, etc.

So now the question is, can we send a personal email which content is match with the need of our customer? And how to integrate it with Magento?
The first thing I did is doing a search in magento connect. Start with category email marketing, Refine result by most popular, and switch it to paid only extension (There ain’t no such thing as a free lunch). The result is https://www.magentocommerce.com/magento-connect/marketing/email-marketing.html?id=12856&s=1&pl=0&eb=0&hp=0&q=&t=2&p=1
Seems that Follow up email doing this job really well! So I decide to purchase this extension.

This extension is quite easy to implement and has so many rules. From ‘cross-sell based on the previous sales’, to ‘congratulate customer and give them voucher on birthday or other celebration’ , your imagination is the limit!

I play around with some of the trigger, and the event. And it just worked. Email send very smooth, even you can put a utm link inside the email.
The one that I really like, you can send a customer session, so with just a click, a customer can automatically logged in to their account without typing their email and password.

Another thing I love from Mirasvit, is their support. Since I run a rental online store, I need user to upload their required document to their account before proceed the rent. And my life will be easier if this extension can helps me to remind me if a customer upload their data! This is not their standard feature. So I asked their support Alexey Varlamov about the possibility to create a trigger relating to this needs. Before 24 hours, He sent me an update include a file that they created a new function based on my needs! Now I have trigger Customer Account Update in my store! This is above my expectation!

So, what is the lack of this plugin?
None. Well at least at this moment, I couldn’t give them any idea yet on how to improve this extension. Its already perfect out of the box!

I hope this article can help you to optimize your store and to increase your conversion rate.
If you need more information relating to this extension, you can visit https://mirasvit.com/magento-extensions/follow-up-trigger-email-suite.html

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